Kogan to Cambridge Analytica in 2015, at which point they deleted his survey application and investigated to make sure the 50 million profiles had been deleted from Analytica’s servers. Many believe this misuse of sensitive information played a large role in Donald Trump swaying the election in his favor.įacebook says that it noticed the transfer of the data from Dr. Analytica then turned around and used the data to target people and influence them to vote for the Republican ticket in the 2016 presidential election. See, although Facebook states explicitly in their Terms of Service that no user data can be acquired or purchased for the purpose of marketing or advertising, the social networking giant does allow data troves to be used for what the company deems as “academic purposes”.Ĭambridge Analytica purchased the data from Kogan (an academic researcher) and used this loophole in Facebook’s ToS to acquire data on over 50 million US users, making it the largest data breach of personal information in modern history. Around 270,000 people willingly signed up for the survey, but the questionnaire wasn’t as innocent as it seemed. In 2013 Russian researcher Alexsander Kogan developed an application for Facebook that allowed users to take a survey regarding their political leanings.
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